The New Creative Paradigm: How AI is Transforming Video and Content Production



New research from Winterberry Group explores artificial intelligence and its role in transforming video and content production.
This white paper addresses rising content demands, the departure from traditional linear video, and the significant impact of AI on the creative production and content creation lifecycle.
It is grounded in extensive research from surveying 250 industry experts on the current state, ongoing changes, and future trends in creative production and content creation and contains tangible recommendations for marketers and agencies.

Who is the Winterberry Group?

The Winterberry Group is a strategic management consultancy specializing in the intersecting disciplines of advertising, marketing, data, technology and commerce. Their deep industry expertise enables them to provide independent research and a thorough market point of view.

Who is APR?

APR helps brands optimize their content supply chain by enabling better relationships, orchestration and coordination of production at speed & scale so brands can meet content demands. ​We give brands confidence and visibility into what & how they are spending, and with whom. ​

Upcoming Events

APR and Winterberry will be hosting a webinar (a Virtual Town Square) in March to dive into the white paper insights along with other industry panelists. The event is free and open to the industry; date and registration coming soon!
doutone virtual set

Complete the form to download the whitepaper.